Privacy Policy


This Privacy Policy was last updated on January 22, 2024.

Welcome to the SOUND website. This Privacy Policy describes what information we collect from you when you visit or make a purchase from (the “Site” or our “Site”), how we use and share such information, and the choices you have regarding our information collection and use. This Privacy Policy applies to information we collect about you through our Site and when you otherwise communicate with us. This Policy supplements and forms a part of our Terms of Use. Capitalized terms not defined here have the meaning given to them in our Terms of Use.


By accessing our Site, purchasing our products, and communicating or otherwise interacting with us, you are acknowledging and consenting to the information practices described in this Privacy Policy.


This Privacy Policy applies to information collected about you by SOUND Foods, Inc., dba SOUND (the "Company") and our third-party service providers.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”, information that relates to you but does not directly identify you.

Additionally, when you make a purchase or attempt to make a purchase through the Site, request information, register as a user, or otherwise communicate with us or otherwise interact with us, we and our third-party service providers collect certain information you provide directly to us, including your name, email address, shipping and billing address, phone number or credit card number. We refer to this information as “Personal Information”, information that personally identifies or can be associated with you.

When we talk about “Information” in this Privacy Policy, we are talking both about Personal Information and Device Information. This Privacy Policy does not apply to any third parties or any websites that might be linked to our Site or products.

We collect Information about your use of the Site, including the pages you visit. That Information may be linked to your email address if you provide it to us. We also collect Information about you from third parties, including other online services and our business partners. We may use or combine any of the Information collected about you for any of the purposes described in this Privacy Policy.


Personal Information You Provide to Us: Personal Information includes your name, address (both billing and shipping addresses), email address, credit card information, phone number and any other information attributable to an identifiable natural person or household, including the information described in California Civil Code Section 1798.140(o). Each piece individually is a piece of Personal Information, and we collect varying amounts of Personal Information based on how you engage with us. We collect Personal Information when you order a product from us, register to receive communications from us, create an online account on our Site, request or subscribe to product information, promotions or other communications from us, contact or communicate with us, participate in surveys, enter contests or promotions, submit a product review, testimonial, comment, suggestion, or other content to us, access or use our pages or accounts on any third-party social media platforms such as Instagram, Facebook, Twitter, or Pinterest, or otherwise interact with us online through our Site or by phone, mail, or in person. We may gather your birthday as well as your contact information, including physical, shipping and e-mail address, your country of residence and preferred language. We do not collect payment or credit card information from you; when you purchase a product or otherwise make a payment through the Site, your card information is received directly by our card processing service provider and not to or through our systems. We do collect information relating to your purchase, including the amount of your purchase, the products that are purchased, your shipping address and a transaction reference number. Based on how you interact with us and the information you share, we use the Personal Information we collect to process and communicate with you about your order, establish a customer relationship with you, ship the products you ordered, process payments, enhance your shopping experience, communicate with you about our products and events that may be of interest to you, and for other marketing and research purposes.

Device Information Collected Automatically: Our Site uses various tracking technologies that may include cookies, log file information, web beacons, location data, online analytics, and third-party ad serving companies (collectively, "Tracking Tools") to automatically collect Information from you. We, along with our third-party service providers, use Tracking Tools for a variety of purposes, including enhancing your online experience and our product offerings. We treat Information automatically collected as non-personal Device Information. Please see below for more information regarding the Tracking Tools that we may use.

Cookies: We and our third-party service providers use cookies, which are small files that are stored on your computer or mobile device and allow websites to remember information about you. For marketing purposes and to help personalize and improve our Online Services we use cookies to monitor how the services offered on our Site (our “Online Services”) are used. For more information about cookies, and how to disable cookies, visit

Log File Information: Log file information may be automatically reported by your browser or mobile device each time you access the Site. This Information may include your IP address, device and software characteristics (such as type and operating system), browser type, Internet service provider, URLs, referring/exit pages, date/time stamps, click data, domain names, landing pages, pages viewed, and other such information.

Web Beacons: When you use the Site, we and our third-party service providers may employ web beacons (also known as clear gifs or action tags) that are used to anonymously track your online usage patterns. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information facilitates more accurate reporting and improvement of our Online Services.

Location Data: When you access our Site via a mobile device, we and our third-party service providers may access, collect, monitor, and/or remotely store information regarding your mobile device, as well as real-time "location data," which may include GPS coordinates. Your device should require you to provide permission before our Site obtains precise geolocation information from a browser's geolocation API or from technologies like GPS, Wi-Fi, and/or cell towers. We and our service providers may use this approximate location and/or precise geolocation information, along with other information submitted by you, to provide you with location-based services like local store information, search results, special offers, and other personalized content. Most browsers and mobile devices allow users to enable or disable precise geolocation using pop-ups or controls located in the settings menu. If you have questions about how to disable your device's precise geolocation services, please contact your browser developer, mobile service carrier, or device manufacturer.

Online Analytics: We use third-party analytics tools to help us measure traffic and usage trends. These tools collect Information sent by your browser or mobile device, including the pages you visit and other Information, which assists us in improving our Online Services and offerings.

Third-Party Ad Serving Companies: We may use certain third-party web analytics services and advertising companies, such as Google Analytics, DoubleClick, Yotpo, and Facebook Custom Audiences, to help us understand and analyze how visitors use our Site and serve ads on our behalf across the Internet after you visit our Site. We’ve implemented Google Analytics Advertising features such as Remarketing with Google Analytics, Google Analytics Demographics and Interest Reports, Google Ads Remarketing, Google Ads Similar Audiences, and Google Signals. We and third-party vendors also may separately use Tracking Tools, including first-party cookies or other first-party identifiers and third-party cookies or other third-party identifiers to provide information to service providers that help us operate and manage our Site, advertise, market or promote our products, deliver targeted advertisements to our Online Services, process orders, and fulfill and deliver products that you purchase from us. As an advertising publisher, we may use tags in connection with the Nielsen Digital Ad Ratings Service for Google Ad Manager. Using cookies and pixel tags (also known as web beacons), these third-party analytics services collect information about your visits to our Site and other websites in order to deliver advertisements that may be of particular interest to you.

Information We Receive from Third Parties: We may receive Information about you from third parties. For example, if you access our Site through a third-party connection or log-in (e.g., through Instagram or Facebook), such third-party may pass certain Information about your use of its service to us. We may also receive Information about you from third parties such as our business partners and service providers. We may also obtain other Information about you such as change of address, contact information, or demographic information from commercially or publicly available sources. We may combine certain automatically collected Device Information with other information we obtain about you, which may include data we obtain from third parties. We or third parties may collect personal information about your online activities over time and across different websites when you use our Site. Personal information we receive from third parties or other sources may be subject to third-party privacy policies and terms. We are not responsible for these policies and terms.

Send to a Friend: We may give you the opportunity to tell your friends about product information and promotions. If you take advantage of our Send to a Friend option, we ask you for your friend's and your first names, last names and email addresses to send the information to them that you requested.


How We Use Your Information

The Company uses your Information, including Personal Information, for a variety of business and commercial purposes, including:

  • providing our products to you;
  • responding to your requests, comments or postings;
  • processing orders and payments;
  • processing returns, refunds and exchanges;
  • processing and managing your accounts with us;
  • communicating with you;
  • improving and customizing our products, our Site, promotions, communications, and advertisements;
  • customer service and technical support, which may include resolving issues or troubleshooting problems;
  • for internal operations such as enhancing our product offerings, marketing efforts, and to conduct research and analysis;
  • developing new products and promotions;
  • for marketing purposes;
  • to prevent fraud or potentially illegal activities;
  • to enforce our Terms of Use;
  • to comply with applicable laws, regulations, and legal process; and/or
  • to protect the security and integrity of our business, brands, our Site, and third-party business partners and service providers.

We may combine all the Information we collect or receive about you for any of the foregoing purposes.

How and With Whom We Share Your Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use our Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

The Company shares and discloses your Personal Information under the following circumstances:

  • with third parties that provide a variety of services on our behalf, including order fulfillment, processing credit card payments, delivering packages, marketing research and analysis, communications, and customer service;
  • with third-party business partners in connection with our Site, product sales and fulfillment, and for marketing purposes;
  • to comply with applicable laws and regulations, a court order, or other legal process, or in connection with a legal investigation or a request for cooperation by a government entity;
  • to enforce our Terms of Use, this Privacy Policy and any other applicable terms, conditions and other agreements;
  • to protect the legal rights and interests of the Company, its business partners and third-party service providers, and our and their respective directors, officers, employees, representatives, and customers;
  • to protect the legal rights, safety, and security of users of our Online Services;
  • to protect against fraud;
  • for risk management purposes;
  • in connection with a corporate transaction (such as a merger, financing, acquisition or dissolution) or proceeding involving the sale, transfer, divestiture, or disclosure of all or a portion of the Company's business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset of the Company, provided that the acquirer will assume the rights and obligations with respect to your Personal Information as described in this Privacy Policy;
  • in aggregated or other non-personally identifiable form; and
  • otherwise with your consent.

We also may share your name, email, mailing address, and phone number with other third parties for their marketing purposes. We do not sell your personal information.


The Site may enable users to submit their own content for product reviews and other functions (“User-Generated Content”). We or others may store, display, reproduce, publish, distribute, or otherwise use User-Generated Content online or offline in any media or format (currently existing or hereafter developed) and may or may not attribute it to you. Others may have access to this User-Generated Content and may have the ability to share it with third parties. If you choose to submit User-Generated Content to any public area of our Site, your User-Generated Content will be considered “public” and will be accessible by anyone. Please note that we do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available on our Site or what others do with information you share with them on our Site. We are not responsible for the accuracy, use, or misuse of any User-Generated Content that you disclose or receive from third parties through our Site.

Any Information that you post to social media platforms such as Instagram, Facebook, Twitter, or Pinterest or using a "share this" feature may be seen, collected, and used by anyone who has access thereto, including, without limitation, your user/screen name. You are responsible for all actions resulting from any Information, including Personal Information, which you post via a social media platform. From time to time, we will re-post or otherwise use in our advertising a consumer’s photos, experiences, stories, or other content from their personal social media account. We will not use your personal social media content without first obtaining your express written permission. See our Terms of Use for more information.


We provide you with the opportunity to update and/or delete certain Personal Information and to opt-out of having your Personal Information used or disclosed for certain purposes. For example, you may:

  • correct or update your Personal Information;
  • change your preferences for certain communications (e.g., catalogues, product offers and volume of emails to receive);
  • request that we do not share your Personal Information with third parties for their marketing purposes;
  • request access to your Personal Information; and/or
  • close your online account.

You may exercise your choices at the time of your account registration or product order, via your online account, following the instructions provided in communications sent to you. Because we plan our communications in advance, it may take up to several weeks for your request to become effective. If you continue to receive our communications after expressing an opt-out preference, please let us know so that we can investigate the situation. We will, however, continue to send transaction-based communications if you place an order, request customer support, or make similar requests. Please be aware that if you do not allow us to collect and use your Personal Information, we may not be able to deliver certain products, promotions, and offerings to you.

If you have questions about the Personal Information we have for or about you or need to update your information, you can call us at (877)-SO-SOUND (877-767-6863), email us at, or write to us at 11835 West Olympic Blvd, Suite 1095E, Los Angeles, CA 90064.

Data Collection Tools: You may be able to opt-out of the automatic collection of some Information by referring to your web browser's or mobile device's options or settings menu. However, doing so may disable many of the portions, features, or functionality of our Online Services. For example, most web browsers automatically accept cookies, but you have the choice to set your browser to accept or reject cookies. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences or visit for more information.

Location Data: You may opt-out from allowing us to have access to your location data by adjusting the permissions in your web browser or mobile device, though some features of our Site may not function properly if use or availability of location data is impaired or disabled.

Third-Party Ad Serving Companies: To change your preferences for cookies used by third-party ad serving companies, visit

You can opt out of targeted advertising by using the links below:

- Facebook:

- Google:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, like many other websites and online services, our Online Services are currently unable to respond to Do Not Track signals. To find out more about "Do Not Track", you may wish to visit


We seek to keep your Personal Information secure and implement reasonable technical, organizational, administrative, and physical safeguards to help us protect such Information from unauthorized access, use, and disclosure. When your credit card payments are processed, your Information is protected by industry-standard encryption technology to provide for the security of customer credit card information. However, no method of electronically transmitting or storing data is ever completely secure, and therefore, we cannot guarantee that your Personal Information will never be accessed, used, or disclosed in a manner that is inconsistent with this Privacy Policy.

You are responsible for maintaining the confidentiality of your user password and account login information. We encourage you to set a secure password that is difficult for others to guess, and change your password on a regular basis to help ensure your account remains secure.

Please note that emails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means. “Phishing” is a scam designed to steal your Personal Information. If you receive an email that looks like it is from us asking you for your Personal Information, please notify us as provided below in the Contact Us section.

In the event any Personal Information under our control is compromised as a result of a breach of security, the Company will take reasonable steps to investigate the situation and where required by applicable law to notify those individuals whose information may have been compromised and take any other action required by applicable laws and regulations.


Our Online Services and communications may contain links to other websites that are owned and operated by third parties and social media platforms such as Instagram, Facebook, Twitter, or Pinterest ("Linked Sites"). We are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you link to them from our Site or communications. This Privacy Notice does not apply to any Linked Sites. We have no control over the collection or use of Information, including Personal Information, on any Linked Sites. We encourage you to read and understand the privacy practices of any Linked Sites that you visit.

In addition to this Privacy Policy, there may be specific campaigns or promotions which will be governed by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or policies will be made available to you.


The Site is intended for United States residents only and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country. If you access our Site from outside of the United States, you understand and agree that we may transfer your information, including personal information, to the United States.

By using our Site, or by providing us with any information, you consent to the collection, processing, maintenance and transfer of such information to the United States and any other applicable territories.

We may also process, share, transfer and store information about our users with third parties on servers located in countries other than the United States. Your personal information may therefore be subject to privacy laws that are different from those in your country of residence.

Our Online Services and the terms of this Privacy Policy may or may not comply with laws of jurisdictions other than the United States. If you do not agree with this, please do not use our Online Services.


Residents of the State of California may request a list of categories of third parties to which we have disclosed certain personal information (as defined by California law) during the preceding year for those third parties' direct marketing purposes. In addition, upon verifiable written request, we will provide to you information regarding the categories of personal information we gather about you, the categories of sources from which we obtain the personal information, the business or commercial purposes for which the personal information is gathered (and, in the event we sell personal information, the business or commercial purpose for such sales), and the categories of third parties with which we share or, in the event we sell personal information, the categories of personal information sold and categories of third parties to whom we sell the information, by category of personal information sold to such parties, respectively. In addition, upon verifiable request or when required or otherwise appropriate, and within periods (if any) set by applicable law, we will grant you reasonable access to or copies or other compilations of the specific items of personally identifiable information that we hold about you provided that you establish to our reasonable satisfaction that you are the person whose personal information is requested. We may deny such access where the denial is permitted by applicable law and every request from an individual will be assessed on a case by case basis. In the event a request is denied, we will notify you regarding the reasons for the denial in writing. Consistent with how your personally identifiable information is maintained in the ordinary course of our business, we will provide the information in an understandable form, and to the extent feasible in a format that permits you to use the information on other systems. We may impose a reasonable charge when a request is made (e.g., for photocopying or postage) to the extent permitted under applicable law. In addition, we will take reasonable steps to permit you to correct or amend personally identifiable information that is demonstrated to be inaccurate or incomplete. We also will delete personal information we have gathered about you when you make a verifiable request that we do so, except to the extent applicable law permits or requires us to maintain that information. To guard against fraudulent requests for access, we will require sufficient information to allow us to confirm the identity of the individual making the request before granting access or deleting the information. We will not discriminate against consumers who exercise their rights under California law. However, we may charge different prices or provide a different quality of goods or services if the difference is reasonably related to the value provided by your personal information and may offer financial incentives to an individual for the collection, sale, or deletion of personal information if the individual provides its prior consent to the terms of those incentives.

If you are a California resident who wishes to obtain access to or correct, or to direct us to delete, your personal information, you may contact us at (877)-SO-SOUND (877-767-6863) or email us at

To make a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident, and provide your current California address to which we will send our response. Your inquiry must specify “California Privacy Rights Request” in the subject line of the email or the first line of the letter, and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year.

California's Do Not Track Notice: At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, like many other websites and online services, our Online Services are currently unable to respond to Do Not Track signals. To find out more about "Do Not Track", you may wish to visit

Removal of Content Posted by Minors: California residents under the age of 18 who have registered to use our Site, and who have posted content or information on our Site, can request that such information be removed from our Site by contacting us at, or by sending a letter to SOUND Foods, 11835 West Olympic Blvd, Suite 1095E, Los Angeles, CA 90064, stating that they personally posted such content or information and detailing where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified. However, this removal process cannot ensure complete or comprehensive deletion from the Internet. For instance, third parties may have republished the post and/or archived copies of it may be stored by search engines or other parties that we do not control.


The Site is Intended for use only by persons 18 years of age or older. By using our Site, you represent that you are at least 18 years of age. In addition, we do not knowingly solicit or collect Personal Information online from children under the age of 18 without parental or guardian consent. Please contact us as provided below in the Contact Us section if you believe we may have collected such information without parental or guardian consent.


We may update this Privacy Policy from time to time effective upon posting the revised Privacy Policy, along with the date on which it was most recently updated, on our Online Services. These changes will take effect immediately upon posting. For your convenience, the last revised date of the current Privacy Policy will be posted at the top of this page. Please check our Privacy Policy periodically to see if it has been updated. If a change to this Privacy Policy materially affects the use or disclosure of your Personal Information, we will notify you by placing a more prominent notice on our home page. By continuing to use our Online Services, order products, provide us information, or otherwise interact with us thereafter, you agree to accept such changes to this Privacy Policy. Please contact us as described below if you would like information regarding any such changes.


If you have questions about our Privacy Policy or our privacy practices, you can contact us in one of the following ways:


Telephone: (877)-SO-SOUND (877-767-6863) - Monday through Friday 9:00AM-5:00PM (Pacific Standard Time)



Attn: Chief Privacy Officer

11835 West Olympic Blvd, Suite 1095E

Los Angeles, California 90064

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